Tiger Brands CSI Logo & Brand Manual Corporate Identity Design and Brand Manual

In the context of Tiger Brands CSI (Corporate Social Investment), the introduction of “Tiger Footprints” as an approach for the Group to show its commitment to its target markets & communities inspired the use of prints to represent where Tiger Brands has been, is currently and where they plan to go – always making a difference by tracking their past, current & future impact.

The Tiger Brands CSI logo was developed within the colours of the Tiger Brands corporate identity with a creative interpretation of the paw print. The print represented in this ‘stitch’ format suggests movement and change. The Brand Manual was created to address specific CSI branding requirements only.