The Tiger Brands Foundation Logo & Manual Corporate Identity Design and Brand Manual

The brief to develop a corporate identity for the Tiger Brands Foundation was challenging as the identity had to represent an independent body. The Foundation had definite boundaries and a clear mission to implement an in-school breakfast feeding programme in non-fee paying schools through empowerment and education.

The final logo created encompasses those elements being; feed, learn, lead, develop and sustain – a visual representation of a collective holding, gathering and sustaining using a warm fresh palate of colours. Incorporating hands into a bowl signified a more literal sense of compassion and empathy. A brand manual details the rules of the identity to ensure its integrity is maintained across all mediums and applications.